A private trust set up with the mission “to ensure that every individual and every enterprise has complete access to financial services.” SWARNAJYOTHI works towards achieving this goal through its network of branches in remote rural areas that offer a range of financial products and services. The organisation instils this mission into its business by facilitating and originating financial products and services through a unique branch-based business model called Kshetriya Gramin Financial Services (KGFS), which translates to “Regional Rural Financial Services.”

SWARNAJYOTHI uses a customer-centric, technology-enabled business strategy to provide products and services through a distinctive “Wealth Management” approach. A financial well-being report, which serves as a tool to assess the suitability of a customer’s chosen product, is created by gathering information on a household’s assets, liabilities, income, expenses, and financial goals.

Our headquarters and branches, positioned in different locations, cater to a clearly defined geographical area spread over a contiguous location with a population of 5 million. As a business correspondent for banks and other financial institutions, we also collaborate with them on the distribution front using the direct origination approach (BC).

To help fulfil our vision of becoming a “Rural FinTech,” SWARNAJYOTHI has embarked on an ambitious and innovative journey of implementing an omnichannel strategy for our customers by ensuring better reach, last mile connect, increased touchpoints, deeper penetration, and better products and services.